Wagento Creative

  • Magento Marketplace – the Official Magento Extension Store

    Magento is excited to announce that Magento Marketplace, the new Connect – and home of all things extensions related, is now live!

    Did you know that Wagento Commerce helped launch the new Market Place portal?! Yup, that's right. HUGE thanks and shout out to our AMAZING Developers, Project Managers and Leadership, otherwise none of this would have happened without you :)

    What’s new in Magento Marketplace?

    • Less cluttered store and smarter search and browse functionality to find extensions faster and easier
    • Curated user experience to create more opportunities for your products to be discovered
    • Technical, Marketing, and Business Value reviews to ensure quality extensions
    • Better inventory management and more exposure to customers
    • Additional promotions and demand generation provided by Magento

    When we set out to build Marketplace, we had core principles that we wanted to achieve. We wanted to show off the amazing work that the ecosystem of Magento developers have created over the years. We have worked hard to ensure that Marketplace represents the best that the Magento community has to offer.

    To learn more about how to submit your extensions on Marketplace click here. We are looking forward to working with you to make Marketplace a success.

  • #PreImagine 2016

    When: April 10, 2016 Time: 4 - 7pm

    Where: Wynn Hotel, Sunset Terrace

    Why Attend?

    - Awesome networking opportunities. Network with the most active members of the Magento Community. Mingle with Magento evanagelists from vendors, agencies, merchants and Magento, Inc.

    - It's free to attend. Thanks to our generous sponsors, the event if free to attend. Come and enjoy food and drinks while networking with the Magento Community. If free isn't your favorite price point well then there's something wrong with you.

    - Get exclusive swag. Start your swag pile early by getting exclusive swag available at #PreImagine only! And we all could use more swag :P

    - Meet your Twitter friends IRL! #PreImagine started as Tweetup and is promoted via Twitter. Its a great time to put a face to a twitter handle. We totally understand if you don't want to become Facebook friends with your Twitter friends. FB is for REAL real life friends ;)

    Location and Venue

    Wynn Las Vegas on the gorgeous Las Vegas Strip!

    Sunset Terrace
    3131 South Las Vegas Boulevard
    Las Vegas, NV 89109

    Additional Details: The Sunset Terrace is in the Wynn, located near the Magento Imagine Registration.

    Organized by: Kimberely Thomas and Ignacio Riesco, interactiv4

  • Magento 2.0 Delivers Significant Performance and Scalabilty Gains

    New white paper shows Magento’s next generation platform handles up to 39% more orders per hour and delivers nearly instant server response times for catalog browsing.

    Magento 2.0 was designed to meet an ambitious set of goals: offer unmatched flexibility, enable a faster time to market and easier upgrades, reduce total cost of ownership (TCO), and provide new functionality, while also delivering better performance and scale out-of-the-box.

    Magento 2.0 achieved these goals with a more open and modular architecture and a comprehensive set of performance and scalability enhancements that:

    • Optimize web pages for faster delivery
    • Accelerate server response times for all site activities
    • Increase efficiency for backend operations
    • Boost database flexibility and scalability to handle peak loads

    Benchmark testing comparing out-of-the-box supported and recommended configurations for Magento Enterprise Edition 2.0 and Magento Enterprise Edition 1.14.2 show that the Magento 2.0 platform consistently outperforms the Magento 1.x platform across all metrics and use cases. A sampling of the findings reveals that Magento Enterprise Edition 2.0 can:

    • Process up to 39% more orders per hour
    • Deliver nearly instant server response times for catalog browsing
    • Enable up to 66% faster add-to-cart server response times
    • Provide up to 51% faster end-to-end checkout times

    To learn more about the Magento 2.0 performance and scalability enhancements, recommended product configurations, and benchmark tests, download our new “Magento 2.0 Site Performance and Scalability Optimizations” white paper.

  • Magento Hosting Offer

    We recently came across a new hosting offer from MageMojo that we wanted to let you know about.

    MageMojo is offering some pretty aggressive incentives for new customers, and if you’re looking into hosting, they may be a good option to check out.

    Not only do they have the lowest guaranteed support response time in the industry (15 minutes), but they’re also very proactive in their support - they will automatically apply security updates for you as well as Magento code patches.

    They have very competitive pricing, and no long term contracts - everything is month-to-month.

    We met Eric, the cofounder, at Meet Magento New York recently and he’s a great guy and pretty active in the Magento community.

    While we haven’t worked with MageMojo ourselves yet, we would feel comfortable recommending that you at least check them out.

    After all, if you’re not happy, they will migrate you back to your current hosting provider and pay 3 months of your hosting bill.  Not bad, eh?

    In full disclosure, we do receive a 10% commission on referred sales, but we don’t recommend them on that basis.  We would recommend that you check them out even in the absence of any commission.

    If you do work with them or have worked with them in the past and have any feedback, please pass it along to us.

    We want to make sure that customers are having great experiences with them, and if not we will certainly stop recommending them!

  • New Partner Portal – is now LIVE!

    Dear Partners,

    We are excited to inform you that the Brand New Partner Portal is now LIVE. To see what’s new, go to:

    All the functionality that existed in the older portal still continues to exist now, with better usability, user interface and flow. Please navigate through the site to familiarize yourself with the new interface.

    We understand that you may have questions during this transition, or may have feedback. Please do share your questions or comments at: PartnerPortalSupport@magento.com. Here is a link to FAQs to help provide answers to questions you may have.

    Thank you for your attention!

  • How To Improve Onsite Conversion With Gamified Promotions

    Today’s online shopper is increasingly busy and easily distracted. To activate visitors on your site, to secure conversion and to avoid drop off, online merchants are looking for new solutions to capture the attention of the busy shopper. Promotions can play a huge role in this.

    Gamification is a modern approach to online promotions that creates brand engagement and encourages customers to purchase — and the stats show it works.

    Gamification in eCommerce context can be something simple that’s cost effective to build, easy to deliver and doesn’t take much brainpower or time to play.

    We at RapidCampaign have been developing solutions for gamification of promotions through pop-ups and embedded dynamic content. This means fun and smart gamified promotions like interactive scratch cards that reveal one of the pre-programmed coupon codes to complete the purchase right now, or a spin-the-wheel-to-win-a-prize game that engages casual browsers and turns them into loyal customers.

    The results with our customers are amazing: doubling the conversion and reaching 3x improved conversion. Here are some of the key results achieved with our promotions:

    • Gamified and interactive promotions are up to 10 times more effective in engaging customers than static promotions, with participation rate 30-50%
    • On average, gamified promotions deliver 5-10% conversion
    • And they deliver on average up to 10-15% more sales

    newyears_2examples_results

    The reason gamified, smart promotions are so effective is that they combine interactive gamification with your brand experience. They incentivize your customers and in return, you’ll learn what makes your customers buy.

    HOW TO GET STARTED?

    The easiest way to get started with gamified promotions is the RapidCampaign Pop-up.

    This is a pop-up designed to drive sales within the same session. It’s not gathering emails or pushing newsletters, but making sure your customers complete the purchase right away. The pop-up has a gamified element, a Scratch card or a Surprise card built in.

    The pop-up will open with a short delay on page entry. It will help you to guide the attention of your site visitor to the deal or offer at hand. RapidCampaign Pop-ups are created using seasonal templates and your website’s branding. Pricing is based on pay-per-click. This is how it works:

        Choose a deal to offer in the pop-up and decide on the copy
        RapidCampaign builds the pop-up for you
        You get one line of script to publish on your site. No technical integration, no complicated processes, no plugins.

    Read more about the RapidCampaign Pop-up or ask Wagento for more information.

    About the writer:

    Mika Coles works as the Channel Partner Director for RapidCampaign. Mika has over 15 years international experience in mobile solution marketing and sales. He is inspired by adding customer business value through partnerships and collaboration. RapidCampaign is marketing technology provider for eCommerce, owned by NearMe Services, specializing in solutions for gamified promotions. They are based in Finland, and serve online merchants in USA, UK, Australia, and Scandinavia.

  • Magento Product and Security Updates

    Today Magento will distribute new releases and patches to improve the security and functionality of Magento sites. While there are no confirmed attacks related to the security issues, certain vulnerabilities can potentially be exploited to access customer information or take over administrator sessions. The security issues vary across products and all versions of Magento are affected. Full articles detailing Magento 1.x and Magento 2.x issues will be added to the Magento Security Center when the code is released. Additionally, the Magento 2.0.1 releases will include several important functional updates. More information on these updates will be posted in Community and Enterprise Edition release notes Wednesday. We strongly encourage you to help clients implement one of the following patches or upgrades:

    • Enterprise Edition 1.9.0.0-1.14.2.2: SUPEE-7405 or upgrade to Enterprise Edition 1.14.2.3
    • Community Edition 1.5.0.0-1.9.2.2: SUPEE-7405 or upgrade to Community Edition 1.9.2.3
    • Enterprise Edition 2.0.0: Upgrade to Enterprise Edition 2.0.1
    • Community Edition 2.0.0: Upgrade to Community Edition 2.0.1

    DOWNLOADING THE UPDATES

      To download a patch or release, choose from the following options:

    Partners:

    • Enterprise Edition 1.14.2.3 Partner Portal > Magento Enterprise Edition > Magento Enterprise Edition 1.X > Magento Enterprise Edition 1.x Release > Version 1.14.2.3
    • SUPEE-7405 Partner Portal > Magento Enterprise Edition > Magento Enterprise Edition 1.X > Magento Enterprise Edition 1.x Release > Support and Security Patches > Security Patches – January 2016
    • Enterprise Edition 2.0.1 (New Installations) Partner Portal > Magento Enterprise Edition > Magento Enterprise Edition 2.X > Magento Enterprise Edition 2.x Release > Version 2.0.1
    • Enterprise Edition 2.0.1 (Upgrade an Existing Installation) http://devdocs.magento.com/guides/v2.0/comp-mgr/bk-compman-upgrade-guide.html

    Enterprise Edition Merchants:

    • Enterprise Edition 1.14.2.3 My Account > Downloads Tab > Magento Enterprise Edition 1.X > Magento Enterprise Edition 1.x Release > Version 1.14.2.3
    • SUPEE-7405 My Account > Downloads Tab > Magento Enterprise Edition 1.X > Magento Enterprise Edition 1.x Release > Support Patches / Security Patches > Security Patches – January 2016
    • Enterprise Edition 2.0.1 (New Installations) My Account > Downloads Tab > Magento Enterprise Edition 2.X > Magento Enterprise Edition 2.x Release > Version 2.0.1
    • Enterprise Edition 2.0.1 (Upgrade an Existing Installation) http://devdocs.magento.com/guides/v2.0/comp-mgr/bk-compman-upgrade-guide.html

    MAGENTO 2.0 RESOURCES

    We’d also like to draw your attention to new Magento 2.0 resources that can help you when developing or migrating sites to the new platform.

    • Magento Code Migration Toolkit provides scripts that ease the process of migrating custom Magento 1.x code, layouts and configurations to Magento 2.0 by automating some of the most time-consuming conversion tasks. The toolkit can be customized to fit the needs of a specific project and produces code that follows Magento 2.0 best practices. The Toolkit is available at github.com/magento/code-migration.
    • Code samples demonstrate technologies introduced in Magento 2.0, like interception and service contracts, to help you quickly learn and implement new coding patterns. Code samples are available at https://github.com/magento/magento2-samples.
    • Magento Mobile Application sample can speed up development by showing how to create Apple iOS 8+ apps using Magento 2.0 APIs. The sample app is available to Enterprise Edition customers in My Account >Downloads > Magento Enterprise Edition 2.X > Magento Mobile > Mobile Sample Application for Magento 2.x.

    Update: Security Patches have been released

    The Magento security releases and patches are now available.

    • Addressed recent USPS changes in all new releases and in a new patch (SUPEE-7616) for Enterprise and Community Editions.
    • Added official support for PHP7.0.2 for Magento 2.0.1, enabling merchants to benefit from dramatic performance improvements, drastically reduced memory consumption, and brand-new PHP language features.

    The USPS patch (SUPEE-7616) is available in the following locations:

    Partners

    Partner Portal > Downloads Tab > Magento Enterprise Edition 1.X > Magento Enterprise Edition 1.x Release > Support Patches / Security Patches > USPS API – January 2016

    Enterprise Edition Users

    My Account > Downloads Tab > Magento Enterprise Edition 1.X > Magento Enterprise Edition 1.x Release > Support Patches / Security Patches > USPS API – January 2016

    Community Edition Users

    Community Edition Download Page > Release Archive Tab > Magento Community Edition Patches - 1.x Section

    As a reminder, more information about these releases is posted online:

  • The Project Managers Dream

    Wagento Magento

    Over the last couple of years I have been speaking in public about client expectations. In doing this I have always pushed our internal team to work with clients and to communicate expectations as often as possible. I recently had a long drawn out conversation with one of our project managers on the fundamentals of project management and we spent a lot of time debating small points, edge cases and things that may or may not happen. The really productive part came as I asked more and more questions.
    Eventually I came up with the following three fundamentals so that we can respond to a client at anytime: (I am very interested in your feedback)

    1. What work we are doing and know about? (The time to complete items in a backlog)
    2. What work are we waiting for more info and can't estimate or that we can't answer but can report to the client that we know about this item?
    3. What work don't we know about and therefore can't estimate? (Magic things that only Leprechauns or Fairies can answer)

    On any project and anytime we should be able to address these three questions and report to the client. In addition we can report these three conditions to the client on a weekly basis so everyone is in tune with the status of the project. I believe these are the three main items that can always be addressed.

    Are there more?

    What have others done to make sure they can answer questions about a project at anytime?

    What are addition KPI's* that could be addressed at the highest level?

    *Key Performance Indicator

  • Magento Pre-Imagine Race 2015

    Magento Imagine 2015 is just around the corner. We absolutely love being apart of the Magento community and love to engage the Magento community through running. That is why Wagento is, once again, organizing the 2015 Pre Magento Imagine run in Las Vegas. This year Findlay Chevrolet is holding a 5K run 1M walk called the Findlay Classic. If you are attending the Magento Imagine Conference we would love for you to join in on the run.

    This is a great way to get involved with the Magento running community and to get in your desire to exercise while traveling.

    Registration is a two-part process:

    If you would like to join us and get the Magento Running Team Race shirt sign up here. Depending on the numbers we may be getting a bus or limo to the race. Please indicate if you will need transportation.

    To register for the race itself and for more information on the race details, including the course map and location information go to Active.com. Be sure to indicate that you’re a part of the Magento Running Team! This will allow us to pick up your race packet ahead of time. For more information on the Findlay Classic 5K, please visit this link.

    If you are interested in sponsoring this event and would like more information please contact susan@wagento.com.

    Magento Imagine Run 2015 Banner
  • Holiday eCommerce Prep Tips and Tricks

    Black Friday and Cyber Monday are impending, along with some major holidays soon after! We’ve compiled a list of tips and tricks for your eCommerce business.

    1 - Are you making good use of your site's space for promos?

    • Be sure to update your sites promotional space. Whether these consist of banners, sliders, etc. don’t let that space fall short for your holiday shoppers!
    • Take into consideration what has worked in the past and spice it up this time around.
    • Be sure to make calls to action, i.e. “Act Now”, and create a sense of urgency, i.e. “For A Limited Time!”
    • Effective use of keywords will help keep you at the top of searches, include these in your sites banners and promotional spaces for better results.

    2 - Are you making your promotional calendar for products and deals?

    • Make a schedule of what products and/or deals you want to feature on certain days of the week. That way you will never be short of promotions! Once you’ve created a calendar, schedule the promo dates and prices using Magento’s powerful marketing tools.
    • Once the content is built optimize it before introducing it to your traffic. Build special holiday landing pages that feature promotion products.
    • Segment your list for promotions to target more than one group of customers.

    3 - Do you use promo codes?

    • Be sure your promo codes are scheduled for the rights dates.
    • Make sure the codes correlate with the correct deals.
    • And be sure to test them thoroughly. Try to break your codes and find potential loopholes that some people may try to exploit.

    4 - Will you be doing email marketing?

    • Spruce up your lists!
    • If you know what campaigns your contacts respond to. Try to segment these contacts into groups and target them with different campaigns.
    • Be sure not to overwhelm your customers with too much campaigning, keep the content relevant and succinct.

    5 - Will you be doing affiliate marketing?

    • Using an affiliate program can improve traffic and sales on your website. It may be too late to gain much traction for the holiday. But if you currently have an affiliate program be sure to roll out those fresh deals for the holidays.

    6 - Will you be offering any special rewards program perks?

    • Reward programs are growing in popularity. They often drive traffic during the Holidays and help increase sales through incentives. There are great rewards programs, and we would recommend Sweettooth for your Magento store.

    7 - Do you have your creative collateral made (images etc) for carousel and banners, etc.?

    • Creative collateral is important during the holidays. As a company becomes busy during the holidays, internal resources are often busy. The more prepared you can be with your creative collateral, the less stressed your team will be during the busy holiday.

    8 - Have you taken the proper security measures?

    • Avoiding data breaches is imperative, especially during the Holidays. With increased traffic comes increased risk. Don’t let your customers be at risk. Take action, work with your hosting company and web developers to ensure your site is enforcing best practice.

    9 - Are you prepared for traffic spikes?

    • Be sure your site can handle the spikes in traffic. These include Black Friday, and Cyber Monday. There are quality hosting companies that can help you prepare for the holiday rush. These include, but are not limited to, Nexcess, iNetU, Tenzing, and Peer1. They offer great services and can help ensure your site is ready for the increased holiday traffic.

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