Acquia/Magento partnership: content and commerce combine

Editors note: This blog post was first featured on DBM.today and was originally posted on November 3rd, 2016

Acquia and Magento Commerce have joined forces to integrate Acquia’s digital experience portfolio with Magento’s commerce and fulfilment solutions.

This integration of open-source content and commerce solutions is intended to enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across every touchpoint.

“Acquia and Magento combine the best attributes of open-source development — agility, speed, innovation and security,” explained Acquia CEO Tom Erickson. “Together, we’re putting the power back in the hands of merchants and brands to allow them to control every pixel of the experience throughout the customer journey.”

The partnership is promoted as offering B2B and B2C merchants:

  • Personalization at scale: Contextually optimized real-time experiences across the entire customer journey, regardless of device or channel
  • Speed to market: Rapid deployment and management of content-rich commerce experiences
  • Empowered marketers: Allows marketers to own the customer experience and collaborate more closely with merchandisers
  • Flexible integration: Unlimited flexibility to meet any market need or technology configuration

Magento Commerce CEO Mark Lavelle commented: “The combined power of our respective technologies and our thriving global ecosystems will allow our customers to drive unbridled innovation, engage consumers like never before, and pave the way for the commerce experiences of tomorrow.”

To enable the solution, Acquia and Magento will integrate the Drupal CMS and Acquia Lift solutions for personalization with Magento’s commerce and order management products to unify content, commerce and context across the customer journey.

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