Home -> BigCommerce Vs. Shopify

Merchants choose BigCommerce to get more for the same price.

BigCommerce vs. Shopify is a common match-up among merchants looking for an eCommerce platform. Both popular SaaS solutions, the two are often compared because of their gamut of similarities and the markets they suit best.

As you can see, the pricing models between BigCommerce and Shopify are strikingly similar when comparing equivalent plans. However, we will dive into why one platform gives merchants more bang for their buck at the end of the day.

Blue and Black Comparison Chart Presentation

Why BigCommerce over Shopify?

Payment Provider

Shopify penalizes its users for choosing alternative payment providers to "Shopify Payments." Merchants who pick an outside payment gateway can expect up to a 2% transaction fee for every sale. BigCommerce allows you to choose whichever payment provider you want consequence-free, so you have flexibility to use payment solutions that fit exactly what specifications you're looking for.

Built-In Features Vs. Apps

At first glance, Shopify may seem like the more affordable platform, but once you factor in the monthly payments for all the add-ons and services required to be functional, BigCommerce comes out on top as the most cost-effective option. With Shopify, many users find that they need an extension or application for even the most basic things. With BigCommerce, merchants have everything they need right on the platform. Applications should be website-enhancers; they should not be essential for basic functionality.

Integrated Marketing

From out-of-the-box SEO tools to multi-channel integrations, data reporting technology, and everything in between, BigCommerce comes primed and ready to provide visibility and leverage for your eCommerce store. Shopify doesn't have the built-in SEO tools, so users must overlook this important marketing element or spend money on further tools and resources to handle the job.

Multi-Store Functionality

BigCommerce launched its unlimited multi-store functionalities in 2022, which allows merchants to create and manage multiple different storefronts from one platform. Typically, online stores exist one-dimensionally⁠—a single website that contains all of the merchant's products and services.

While a standard single-storefront model makes it easy for the business to manage its website, it doesn't take into account the needs of varied audiences. With a multi-store, merchants have the ability to efficiently manage multiple brands or create unique, personalized shopping experiences under one (BigCommerce) roof!

 

Not Just B2C

The BigCommerce platform has long been known to fit the B2C merchant, but now it boasts impressive B2B functionality as well. Today we wanted to share a few B2C eCommerce best practices, as well as strategies for driving satisfaction from a B2B buyer, such as:

It's a new era for manufacturing
and distributing.
A new approach
for new
expectations.
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