Multi-Storefront Launch

Unlimited Multi-Storefront Functionality

BigCommerce has BIG plans for 2022, which included launching its unlimited multi-store functionalities! The BigCommerce team is not only expanding their borders, but is working hard behind the scenes to ensure that their product is meeting the needs of merchants of every size and vertical.

What is Multi-Store?

A multi-store eCommerce platform allows merchants to launch and manage multiple different storefronts from one platform. Typically, online stores exist one-dimensionally⁠—a single website that contains all of the merchant's products and services. 


While this standard model makes it easy for the business to manage its website, it doesn't take into account the needs of varied audiences. With a multi-store, you have the ability to efficiently manage multiple brands or create unique, personalized shopping experiences under one (BigCommerce) roof!


Here are some more multi-store benefits:

  • Create store-specific offers and promotions
  • Increase ROI through audience segmentation
  • Expand into global markets through region-specific storefronts
  • Create unique storefronts for different business models (B2B, B2C)
  • Only show customers the most relevant products & services
  • Target marketing efforts for different audiences

Wagento & BigCommerce

Wagento and its sister brand, B2Commerce, became BigCommerce Elite Partners in June of 2021 for their pivotal role in helping BigCommerce advance its expansion into the LATAM market. With a small team in Colima itself, Wagento already had a foothold in the region, so the partnership allowed for BigCommerce to accelerate its own cross-border plans. Wagento has continued to offer support to BigCommerce through content translation, marketing strategy, event planning, and helping their Partner understand the unique requirements of Mexican merchants.   


Just as BigCommerce was excited to encounter momentum in the Mexican market through the partnership, Wagento was also happy to be expanding into different buyer personas with the BigCommerce platform than they had been used to.  

"We’re excited to partner with BigCommerce so we can reach untapped markets,” B2Commerce President Brent Peterson said. “Particularly merchants looking to get online for the first time or merchants who are looking for exceptional frontend features without the cumbersome and costly backend that other platforms have.”  


As Peterson suggested, the BigCommerce platform has been attractive to merchants for its frontend capabilities as well as its ease of scalability, integrated marketing features, and—of growing importance—its B2B functionality.  

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About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 120 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Skullcandy, Sony and Woolrich. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London.

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