Launching in Mexico
March 24, 2022
New Markets in 2022
Wagento & BigCommerce
Wagento and its sister brand, B2Commerce, became BigCommerce Elite Partners in June of 2021 for their pivotal role in helping BigCommerce advance its expansion into the LATAM market. With a small team in Colima itself, Wagento already had a foothold in the region, so the partnership allowed for BigCommerce to accelerate its own cross-border plans. Wagento has continued to offer support to BigCommerce through content translation, marketing strategy, event planning, and helping their Partner understand the unique requirements of Mexican merchants.
Just as BigCommerce was excited to encounter momentum in the Mexican market through the partnership, Wagento was also happy to be expanding into different buyer personas with the BigCommerce platform than they had been used to.
"We’re excited to partner with BigCommerce so we can reach untapped markets,” B2Commerce President Brent Peterson said. “Particularly merchants looking to get online for the first time or merchants who are looking for exceptional frontend features without the cumbersome and costly backend that other platforms have.”
As Peterson suggested, the BigCommerce platform has been attractive to merchants for its frontend capabilities as well as its ease of scalability, integrated marketing features, and—of growing importance—its B2B functionality.
BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 120 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Skullcandy, Sony and Woolrich. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London.
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