Are People Reading Your Blog?
According to content marketing consultant and blogger Ryan Robinson, it takes about 3.5 hours to compose an average blog post with a word count of 1,151 words. However, despite the fact that marketers spend hours crafting these articles, it’s reported that the average person only spends 37 seconds reading a single blog.
Knowing that some people may spend less than a minute looking at your blog can feel discouraging, but that doesn’t mean you should give up blogging altogether! With a few simple marketing techniques, you can revamp your blog in order to drive traffic, increase interest in your topics, and keep people engaged in every post. Here are some of the best ways you can begin improving your blogging strategy today:
Add Video Components
Video content marketing is currently the most popular form of digital marketing among consumers. It doesn’t have to be a very long or complex video; a simple how-to tutorial, a product demo, or a brief interview with an industry expert can help your blog gain the attention it really deserves. Sharing a video within a blog post means that your article will appear in video search results, and they can also provide highly engaging material for your social media channels.
Include Eye-Catching Infographics
Blog posts that feature an image every 75-100 words get twice as many shares as those without any graphic content. It’s relatively simple to create simple infographics using design tools or sites like Canva, where you can create colorful, customized charts in mere minutes. As an added bonus, the infographics you design can be shared themselves on social media to give your brand more online visibility.
Publish Original Research
Gain your own industry insights by creating polls, surveys, or interviews, and then publish an in-depth blog post documenting your research process and the results. This will make your brand appear to be knowledgeable, trustworthy, and highly credible. Additionally, your research may be used in other bloggers’ posts, giving you plenty of valuable backlinks to your site (which is excellent for SEO!).
Don’t Forget About Social Media and SEO
Before you publish your next blog, remember to look up relevant keywords and topics that you can cover in order to take advantage of popular search terms. Other SEO tactics, such as making sure your website is mobile-friendly and optimizing your page loading speeds, are essential in boosting your rankings on Google as well. Lastly, don’t forget to post all of your blog posts on your social media channels to maximize visibility and increase the chances of your post being shared.
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Wagento is a HubSpot Gold Agency Partner, equipped to tackle all of your marketing needs with expert advice, effective tools, and helpful resources to make sure you can meet all of your business goals. Our clients can choose from a range of marketing packages that include assistance with content creation, SEO optimization, KPI monitoring, campaign management, and much more.
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