Twitter is ecommerce’s future, says founder of tweet-to-buy system

Twitter is the future of ecommerce, according to the founder of a new tweet-to-buy system which launches tomorrow with high profile retailers Oroton, Ralph Lauren and Guess onboard.

The bold statement comes from Australian internet entrepreneur Brad Lindenberg, co-founder of social commerce platform BuyReply, which lets consumers buy products straight out of the magazine or potentially off the back of their favourite athlete during a sports telecast using an email or tweet to complete the transaction.

Lindenberg said the BuyReply system combines the influence, reach and real-time powers of Twitter with frictionless transactions, by enabling Twitter users to buy products seen in offline media or ads, or promoted by celebrities.

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