HubSpot's Inbound Marketing Blog

A Breakdown of All Your Website's Traffic Sources (What Means What?)

So. You know how we're always on your case to measure your marketing? Get in good with your analytics? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely?

That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.

So I figured it's high time to break down what all those sources actually mean. Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."

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