By Susan Ward for www.shopify.com
All right. You’ve got the products. You’ve got an ecommerce website with a finely tuned checkout process. But you don’t have the kind of conversion rate you would like and shopping cart abandonment is an ongoing problem. Maybe visitors to your site just don’t trust you.
While the cost of shipping and handling has long been the number one reason that people abandon shopping carts, fear also makes the list.
The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before – which means that trust indicators on your website are more important than ever before. Here are five things you can do to soothe your potential customers’ fears and make them more likely to follow through and buy your products online.